Profile
Chris is Chief Executive Officer for the Ogilvy Group in APAC and Greater China, with responsibilities for the strategic development and daily operations of the agency across 17 markets. He is a member of Ogilvy’s Worldwide Executive Leadership Board.
In 2024, he took on the additional responsibility of leading WPP’s business in China, as Country President overseeing all agencies and 6,000 staff in this market.
In 2023, under Chris’s leadership, Ogilvy was named Campaign Asia-Pacific’s Greater China Creative, PR and Integrated Agency of the Year, and also won the prestigious Network of the Year recognition in APAC across the Creative and PR categories for the third consecutive year. Ogilvy has also won Network Agency of the Year at the APAC Effie for 5 consecutive years.
In 2017, he was named Asia Pacific Agency Head of the Year. Ogilvy was the first agency in China to win a Grand Prix in Cannes and has been consistently one of the most awarded agencies in Asia Pacific.
Over the last two decades, Chris has held several senior management positions in various offices within the Ogilvy Group, running local offices, regional and worldwide clients and regional units such as Ogilvy & Mather Advertising. Chris has been on the board of several public listed companies and enjoys teaching.
Synopsis
Topic:The Fluid Brand - Agility in an AI driven World
The convergence of AI, technology, commerce, and social media is disrupting advertising as we know it. The future brand is not a static icon, but a dynamic and participatory narrative. To thrive, companies and agencies must shift from broadcasting messages to delivering seamless utility and immersive experiences. Brands succeed by adding value at every touchpoint while staying true to their core.
This demands new forms of collaboration. The rigid agency-client model is evolving into fluid, multi-disciplinary collectives, blending creativity with technology and data science in a continuous feedback loop.
For a vision of this integrated future, look to China. Its super-app ecosystems demonstrate a world where social discovery, influencer content, and instant commerce are a single, frictionless experience. The lesson is clear: remove barriers between inspiration and action.
The future belongs to agile, empathetic brands built on value-exchange. Our task is to harness this disruption, moving from simply selling to creating belonging and building the most resonant brands of tomorrow. While AI is disrupting our industry, we believe it's for the better. We're excited to shape this transformation alongside our brave clients, peers and partners.
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