Profile
Helen Luan, corporate vice president of Tencent Holdings Limited, also vice president of Tencent Corporate Development Group (CDG), is responsible for account services and team management. Building on her experiences plus in digital marketing and as one of the most influential digital advertising experts in the trade, Helen is well-versed in managing online advertising and digital marketing.
During her career with Tencent which started in 2008, Helen has performed remarkably in promoting key account services and establishing marketing and sales management system.
Helen has designed a series of brand marketing methodologies for marketing efficiency improvement and customer experience enhancement, which has established Tencent Marketing Solution as a leading-edge player in the industry.
Ever since Tencent highlighted the future of the industrial internet, with an open heart, Ms. Helen Luan has facilitated the integration of sales, operation, distribution, delivery and other functions, redefined sales tracks, and established sales and operation models that organically incorporates foreground and midground.
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