Kent Yang

Head of National Planning, Bilibili Marketing Center

Profile

Kent Yang currently serves as the National Planning Head of the BILIBILI Marketing Center. With 14 years of professional experience, he has previously held positions at Digitas/Razorfish, Yum China, and UNIQUEAD, specializing in digital marketing solutions. He has managed diverse clients across various industries, including FMCG, 3C, automotive, hospitality, and tourism. Mr. Yang excels in omni-channel digital marketing strategies, providing comprehensive solutions for brand positioning, digital ecosystem development, and integrated marketing campaigns.

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